オーディエンスを説得することを目的としたスピーチ、persuasive speech に適した構成パターン、モンローズシークエンスを使ったスピーチサンプルです。
- Aouse attention
- Demonstrate the need or want
- Satisfy the need or want
- Visualize the results or outcomes
- Call for action
Persuasive Speech サンプル
メインメッセージ：To persuade my auidence to include a 30-minunte walk in their regimens to receive incredible benefits for their health.
Arteriosclerosis, metabolic syndrome, obesity, depression, chronic liver disease, cardiovascular disease, osteoporosis, hypertension and heart diseases, they are the major lifestyle diseases that can kill you or severely harm your health in next 10 years. Thousands of Japanese are putting themselves at risk for death and disability everyday.
DEMONSTRATE THE NEED/WANT
How? They don't exercise (STEP 1). Let's take a look at this. This graph shows how lack of exercise can fasten aging process of our hearts, especially in 50s. It can actually age our hearts 3 times faster if we don't do any daily exercises. Everyday with low physical activity, we are taking one step closer to cardiovascular diseases (STEP 2). According to the journal, ABC Cardiology, people who have a physically active lifestyle have a 20-30% lower risk of any types of lifestyle diseases. For example, a person with an inactive lifestyle is highly likely to experience a light to severe stroke by age of 60 while a person who works out daily will enjoy both physically and mentally healthy life in the long run (STEP 3). Because 25% of people in the 50s don't do any exercises whatsoever, about 13 of you here today can face serious health issues in the next 10 years (STEP 4).
SATSIFY THE NEED/WANT
Obviously, the only way we can stop this threat is to exercise. Yet, in our busy schedules, how can we squeeze a time to workout? Well, we walk. It is easy to do, requires nothing but a pair of tennis shoes, and only takes 30 minutes of a brisk walk to receive tremendous benefits (STEP 1). First, we walk faster. We don't even have to specially take a time for the walking. Instead, every time we walk, we walk faster. If we could walk like this (demonstration) in daily basis, you would already include moderate physical activity in your life. It's so easy that you can even start today after my speech. Also, you will understand what a "brisk walk" is like. We continue this passive-aggressive walk for two weeks. After two weeks, we move on to the next step. As the second step, we walk for 15 minutes. We spare 15 minutes of our day for a walk. The simplest way to accomplish this is to add the 15-minute walk on the top of what we already do everyday. One good example would be to include the additional walk to our daily commute. We find a new route with an extra mile to our stations or bus stops. We do this for another two weeks. This is easy, practical, and perfect way to take a daily physical activity one step further. Finally, we walk for half an hour. The morning is the best time to walk. We wake up 30 minutes earlier, put our shoes on, shut a door, and go for a walk. I totally understand how you feel right now. This seems impossible, yeah? But, with lighter body and brighter spirit by having walked everyday for the past month, this will come naturally. We have now successfully completed to include a 30-minunte walk in our regimens (STEP 2 & STEP 3). I know this can work from my personal experience. My mom was diagnosed with osteoporosis 3 years ago. I was very concerned and anxious that she was at risk of being bedridden. I insisted her to start some sort of physical activities as soon as possible. But, she didn't know where to start, so I introduced the "brisk walk". Well, she just had her annual checkups last week, and her doctor was astonished how dense her bones had become. She is 67 years old and she feels healthier than ever. She is busy traveling all over Japan, having small tea parties and chatting with her friends, and taking a Hula lesson every Wednesday (STEP 4).
VISUALIZE THE RESULTS/OUTCOMES
Strengthening bones is not the only benefit walking can offer. The 30-minute brisk walk can also lift up your spirit. Regular walking works just like a cup of wine or your favorite sweet to calm your nerves after a rough day. It actually modifies your nervous system so much that you will notice a decrease in your inner negativity, like anger and hostility. Of course, vitamin D we will be exposed to from natural sunlight is one plus element to save us from depression.
Walking significantly lowers your risk of chronic diseases. It slashes the risk of diabetes, stroke, hypertension, cardiovascular diseases, obesity, and many more since walking lowers your blood sugar levels, blood pressure, and high cholesterols. "I can't emphasize enough how much we can be benefitted from the daily 30-minute brisk walk. We receive so much more return than what we invest. Basically, walking for half an hour can save you from 90% of health risks we could face after age of 45.", says Dr. Suzuki, a director of Health and Fitness Center at University of XYZ Hospital.
As a bonus, we will tighten our waist. All the pants, skirts, suits, dresses, and even swimwear we bought a few years back and can't fit us anymore, we could be able to wear and can look as sharp as ever.
CALL FOR ACTION
A daily physical activity could sound like so much work, and you can get worn out before you even do anything. But, if you can begin with something easy like adding a bit of extra physical activity to what you already do everyday, you can start as you breath. So, just don't sit there. Get up and start walking. Once you get a ball rolling, I guarantee you will already feel healthier and happier after only 30 minutes.
参考：North, Marjorie L. "Fundamental of Public Speaking." Harvard Extension School, Cambridge. Aug. 2011 - Dec. 2011. Class